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Jeff worked twenty-eight years in the consumer products industry, including senior executive roles at Procter & Gamble and Johnson & Johnson, where he was a global president and Chief Customer Officer. After his career, he taught at Brigham Young University Marriott School of Business, worked as an advisor to the Church, and served as mission president from 2018 to 2021. His executive and ecclesiastical leadership give him deep experience in research, strategy, and organizational culture. He earned his MBA from Kellogg School of Management.

Jeffrey (Jeff) is an Associate Professor of Marketing at the Fisher College of Business at The Ohio State University. His research on Bayesian methods in marketing and management has been published in leading journals. He teaches MBA courses and previously served on the faculty at Brigham Young University and Vanderbilt University. While at BYU, he received multiple honors, including The Best Teacher Award (2023), Integrity in Action Award (2022), and Best Citizen Award (2021).

Jay Barney is a Presidential Professor of Strategic Management and the Pierre Lassonde Chair of Social Entrepreneurship at the University of Utah’s David Eccles School of Business. He previously held the Chase Chair for Excellence in Corporate Strategy at Ohio State University. A leading scholar in resource-based theory, his research on firm capabilities and sustained competitive advantage is among the most cited in strategy and entrepreneurship. He is a Fellow of the Academy of Management and the Strategic Management Society and earned his PhD from Yale University.

Marc Dotson is an Assistant Professor of Data Analytics and Information Systems at Utah State University’s Jon M. Huntsman School of Business and a Project Mentor in the Analytics Solutions Center. He previously served on the faculty at Brigham Young University. His research sits at the intersection of data analytics and marketing, with a focus on causal inference, Bayesian methods, machine learning, and choice modeling. A dedicated teacher and mentor, he specializes in making complex analytical concepts accessible. He earned his PhD in Quantitative Marketing from Ohio State University.

Shawn Edwards is the founder and CEO of mindsight, a consumer and brand research firm based in Denver, Colorado. He brings nearly 25 years of research industry experience, including tenures with Microsoft, The Clorox Company, The Kraft Heinz Company, and Danone. His work focuses on helping brands understand their consumers and scaling with integrity. He holds a BS in Communications from University of Utah and an MBA in International Business from Thunderbird School of Global Management.

Ryan is a researcher and Wall Street Journal best-selling author whose expertise centers on organizational dynamics, leadership effectiveness, and the psychological patterns that shape how individuals and groups operate. He received his Ph.D. in Organizational Behavior from Indiana University and has published more than 20 scholarly articles in prominent academic journals, with his work cited over 8,000 times.

James Glenn is a senior research professional and cultural historian specializing in Latter-day Saint history.  He recently retired after more than three decades with The Church of Jesus Christ of Latter-day Saints, where he worked as a research manager in the Correlation Department, conducting global research. He is currently a PhD student in U.S. history at the University of Utah, with an emphasis on 20th-Century Mormon history, race, gender, and the family.  He holds master’s degrees from Brigham Young University in international and area studies and from the University of Utah in U.S. social history. He brings deep expertise in applied research and historical analysis.

Sam is a professor in the Department of Psychology at Brigham Young University. He has a PhD in developmental psychology from the University of Nebraska-Lincoln. He is one of the leading researchers on religious development in adolescence and young adulthood. His current focus is on religious deconversion and reconversion.

Jeff is an Associate Professor of Marketing at the Brigham Young University Marriott School of Business, where he teaches marketing research and digital marketing. He earned his PhD in Marketing from The Wharton School in 2006. He is the author of the top-selling textbook Digital Marketing Essentials and has published in leading journals including the Journal of Marketing Research and Journal of Consumer Psychology. His research on consumer judgment and statistical methods has been featured in major media outlets such as the Wall Street Journal and New York Times.

Jana is an author, editor, and commentator specializing in religion, history, and ethics. She was Religion Book Review Editor for Publishers Weekly (1999–2008) and now runs a freelance editing business. She holds degrees from Wellesley College and Princeton Theological Seminary, and a PhD in American religious history from Columbia University. A frequent media voice on religion in America, she has been featured by NPR, MSNBC, Time, and the Associated Press. She is the author of several books, including The Next Mormons (Oxford, 2019), with a follow-up study on faith crises forthcoming.

Sam holds a dual-title PhD in Family Studies and Demography from Penn State University. He has over 20 years of experience in market research, specializing in human decision-making, religious identity, and family trends. His work has been featured in the Wall Street Journal, New York Times, and other national publications. He has worked with major brands including Google, Microsoft, and Honda, among others. He also spent over a decade conducting research for LDS Church entities, including the Missionary Department, Public Affairs, Deseret Book, and Bonneville Communications.