About Jeff Strong

A rare blend of research depth, executive leadership, and lived faith.

Jeff spent nearly three decades in the global consumer products industry, serving in senior executive roles at Procter & Gamble and Johnson & Johnson, including as global president and chief customer officer. His professional experience in general management, research, strategy, and organizational leadership shaped both the rigorous national study behind this book and his insights into how culture forms, flourishes, and sometimes falters.

In addition to his corporate leadership, Jeff has served as a bishop and mission president in The Church of Jesus Christ of Latter-day Saints and as a faculty member at Brigham Young University. He also worked for a time as an advisor to the Church. Drawing from both executive and pastoral experience, he brings a rare combination of deep research experience, analytical depth, and lived faith to one of the most consequential and personal questions facing the Church today.

Jeff and his wife, Sara, live in Midway, Utah. They are the parents of five children and grandparents to six.